Ego has developed the activation campaign for PUIG and El Corte Inglés perfume stores at a national level. Specifically, campaigns were for the brands Carolina Herrera, Paco Rabanne or Prada. The activations were held throughout the year depending on objectives of each campaign. Due to these objectives the campaigns were oriented to strengthening branding, a type of product or increasing sales on chosen days.
2000 annual activations + 50 events.
Briefing and request for personnel and media.
Selection and training.
Selection and training of teams by type of brand and specific profile.
Territorial training and mentoring from two EGO trainers.
Assigning starting and auxiliary teams.
Presentation production media and specifics adapted to each type of campaign.
Distribution, handling and logistics on a national scale.
Activation in POS at national level, and in case of invitation events, managed confirmation, media and personnel.
Increase in sales through product trial and surprising dynamics related to products.
Improvement of brand and product.
Collect information on client and competitors.
Improvements to take into account in next campaigns.
AAnalysis and presentation of results.
Sales by products and types. Photographic feedback.
Comparison between products, provinces and types of consumers. Traffic in promotion spots and/or evaluation of results in later actions.