Campaign directed entirely at brewing industry working with brands such as Sol, Amstel or Guiness. Carried out activation of F&B and restauration channels. Focus was trade marketing. Annual campaigns as well as specific campaigns throughout year. Objectives included: guaranteeing increase in sales, improving brand perception and increasing brand and product awareness.
- Selection of personnel and associated media.
- Following client request, we assigned media to personnel and look and feel appropriate for type of event or activation.
- Training of personnel and selection of provincial teams.
- Sales campaign, in-store sampling, events and restauration.
- Analysis and presentation of partial, total, quantitative and qualitative results.