Ego led the BLT 360º multi-brand campaign in POS for British American Tobacco to fight back the price war present in the sector. Campaign objectives included brand perception improvement, increase sales, qualitative information collection of client’s brands and that of competitors.

Presence of brand and product in 200 POS
Mystery pre-campaign.
Campaign: Demand Generation.

  • Mystery.
    Training and planning.
    Planning and execution of POS with help of sales team, accounting for gold and silver POS, and Mystery campaign results.
    Agenda structuring according to demand of brands and clients (POS).
    Trainings by territory climbing with two EGO trainers.
    Assigning starting and auxiliary teams.